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mcdonalds—2023

To celebrate the nationwide laucnh of the permanant dessert menu item Chocolate Soft Serve, Macca's launched the 'Mega Choc Soft Serve Machine' pop-up, created by Frame Creative and Akcelo. We jumped in to integrate the interactivity, lighting and tech componentsof the 3-day activation on St. Kilda Beach. 


Client: Akcelo for Mcdonalds
Concept & Creative: Frame Creative
Lighting / Interactivity: Mapped

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© mapped design 2020

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